Privacy Policy for Flower Delivery Malden Rushett Customers

Introduction

This Privacy Policy describes how Flower Delivery Malden Rushett collects, uses, stores, and protects your personal data when you place an order for flower deliveries in Malden Rushett and the surrounding districts. We are committed to safeguarding your privacy and ensuring that your personal information is managed responsibly and in accordance with the General Data Protection Regulation (GDPR).

Scope of This Policy

This Privacy Policy applies to all customers who place flower delivery orders with Flower Delivery Malden Rushett, whether you do so through our website, over the phone, or in person, for deliveries made within Malden Rushett and neighboring areas.

What Data We Collect

We collect and process personal data necessary to fulfill your flower delivery orders and to improve our services. The types of personal data we typically collect include:

  • Identification Information: Your full name.
  • Contact Details: Delivery address, billing address, and occasionally, additional delivery instructions; contact phone number; name and phone number of recipient (if different from customer); optional messages to include with the delivery.
  • Order Details: Products ordered, order number, and any feedback or special requests related to your delivery.
  • Payment Details: Payment method; the actual card details are processed securely by our payment processor and are not stored by us.
  • Technical Information: IP address, browser type, and device identifiers for website visitors, collected via cookies (where applicable and with your consent).

Lawful Basis for Processing Personal Data

We process your personal data only where we have a valid legal basis for doing so. The legal grounds we rely on under the GDPR are as follows:

  • Performance of a Contract: To process and deliver your orders, respond to your inquiries, and provide customer support.
  • Legitimate Interests: For purposes such as improving our services, preventing fraud, maintaining records, and marketing to existing customers (where permitted).
  • Consent: When you opt in to receive marketing communications or where cookies require your approval.
  • Legal Obligations: To comply with laws and regulations applicable to business and tax records.

How We Use Your Data

Your personal data is used exclusively for legitimate business purposes related to your interactions with Flower Delivery Malden Rushett. These uses include:

  • Processing and delivering your flower orders.
  • Communicating with you regarding your order and delivery updates.
  • Providing customer support or responding to queries and complaints.
  • Improving the quality of our products and services.
  • Processing payments and managing invoices.
  • Fulfilling legal or regulatory obligations.

Data Retention

We retain your personal data only as long as it is necessary for the purpose for which it was collected, including for legal, accounting, or reporting requirements. Generally, this is:

  • Order and Delivery Information: Retained for up to 7 years in accordance with applicable financial and tax record-keeping obligations.
  • Marketing Preferences: Retained until you withdraw your consent or opt out.
  • Website Analytics: Data collected via cookies will be retained according to our internal cookie policy and, where required, only with your consent.

After these periods, your data is securely deleted or anonymized.

Data Processors and Third Parties

To facilitate our services, some data must be processed by third parties. These trusted processors may include payment processing providers, IT support firms, delivery couriers, and website analytics services. All third-party processors are required to act in accordance with GDPR and our instructions, ensuring your data is kept secure.

We do not sell or rent your personal data to anyone. Besides our processors, data may be disclosed to regulatory authorities where required by law.

How We Protect Your Data

We use appropriate technical and organizational security measures to safeguard your personal information. These include secure data storage practices, access controls, encryption for payment transactions, regular system security updates, and ongoing staff training in data protection principles.

Your Rights Under GDPR

Under the GDPR, you have several rights regarding your personal data. These are:

  • Right to Access: You may request details of the personal data we hold about you.
  • Right to Rectification: You may request that we correct any incomplete or inaccurate information.
  • Right to Erasure: You may ask for your personal data to be deleted where there is no good reason for us to continue to process it.
  • Right to Restrict Processing: You may request the restriction of processing of your personal data.
  • Right to Data Portability: You may request to receive your data in a structured, commonly used, and machine-readable format or ask for it to be transmitted to another organization.
  • Right to Object: You may object to processing where we rely on legitimate interests or direct marketing.
  • Right to Withdraw Consent: Where we rely on consent, you have the right to withdraw it at any time.
  • Right to Lodge a Complaint: You have the right to complain to the supervisory authority if you believe your data protection rights have been violated.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Any changes will be posted on this page, and, where appropriate, notified to you. We encourage you to review this policy regularly.

Contact and Further Information

If you have questions about this Privacy Policy or about how Flower Delivery Malden Rushett manages your data, please contact us using the details provided on our website or your order confirmation correspondence.

Thank you for trusting Flower Delivery Malden Rushett. We are dedicated to protecting your privacy and delivering your flowers with care.